Digital Marketing Manager

US-PA-Warrendale
Job ID
2017-28819
Category
Marketing

Overview

The Digital Marketing Manager will build, implement and manage digital strategies and goals through online marketing executing innovative marketing plans.  This role will monitor and track utilization, performance, and traffic analytics to optimize keyword and other online marketing efforts.  They lead online marketing efforts in multiple digital channels and are integral in promoting and growing the brand. The ideal candidate is creative and passionate, regularly generating new ideas to develop and grow our brand and community. He or she is also adept in building relationships both internally - working closely with the marketing, merchandising and product teams - as well as with online partners.

Responsibilities

  • Support rue21 ecommerce department by increasing the online business through both tactical and strategic execution of online retention techniques. Channels include but not limited to paid search, email and affiliate channels
  • Build, implement, and evaluate higher funnel marketing campaigns geared towards building awareness and driving micro-conversions such as account creations, email sign-ups, email preference updates, and product review submissions
  • Collaborate with ecommerce analyst to measure all marketing touch points through a unified tracking system; ensure that marketing investments are made according to this system
  • Plan and manage the development of web content and email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization
  • Drive cross-team processes for effective, on-time delivery of content, promotions, and marketing plans through strong internal relationships and coordinating across departments
  • Support the development and execution of segmentation and test strategies to ensure web content and email relevance to distinct customer groups. Identify, test and implement new opportunities to improve conversion and customer satisfaction online and via email communications
  • Analyze, monitor and communicate performance of web-based and digital retention initiatives to the team while working across business teams (ecommerce, marketing, and merchandising) to ensure a cohesive and complementary online marketing program
  • Timely execution of web content and brand’s digital channel programs –marketing and transactional. Work across business teams (ecommerce, marketing, merchandising) to ensure a cohesive and complementary online marketing program
  • Manage online and marketing and content calendar, write project briefs, manage internal and external design and production in the development of the campaign tools and coordinate the final execution and implementation of programs
  • Ensure online quality standards are maintained for representation of brand and seasonal message in all digital content presentation and location of ad space

Qualifications

  • 5+ years’ experience developing and managing web-based content and digital marketing
  • Project management experience associated with Interactive Marketing and/or Web projects
  • Experience in program testing, tracking, database segmentation and profiling, targeting, site metrics and analysis
  • Master of MS Office Suite including Excel and PowerPoint
  • Applied experience interactive marketing and ebusiness strategies, channels, technologies, principles, and processes
  • Marketing/Web experience associated with a national-level retailer
  • Practiced in the basics of full life-cycle marketing initiative management
  • Understanding of fashion industry and related retail channels
  • Customer-facing abilities; ability to partner and influence
  • Decision making and problem-solving skills
  • Demonstrated financial and business planning skills
  • Project management and planning skills
  • Communication and presentation skills
  • Outstanding written and verbal communication skills
  • Ability to lead and mobilize a creative team without direct management responsibilities

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