The Sr. Manager Consumer Insight and Analytics will guide the digital organization’s use of data and measurement to drive the business, inform the strategic roadmap, support the product development team and guide operations teams. This individual will lead the analytics team to drive digital analytics and digital testing and optimization. This role and its direct reports will be responsible for providing business and technical end-users with predictive and data models. This team will measure progress and success against key initiatives from a quantitative and qualitative perspective. The Sr. Manager Consumer Insight and Analytics will be responsible for reporting and analyzing multi-channel marketing campaigns to determine opportunities to increase efficiencies and maximize return on marketing investment. This individual will be responsible for establishing baselines in a marketing test and learn culture, reporting on marketing program measurement and effectiveness, assessing marketing and business opportunity and understanding and communicating cross-concept and omni-channel customer insights. The ideal candidate will have the strategic, creative and analytical skills needed to connect quantitative data to insights that will drive and change our marketing activities across all channels. This role reports to the Senior Director Digital Marketing and will work with a cross-functional team to identify the top customer experience drivers, frame and execute analysis on the key strategic questions for customer experience to inform priorities, and measure impact from customer experience investments.
Develop strategies, best practices, process improvements, analytical frameworks, share expertise with others, mentor and continually strive to improve overall contributions to the department
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