The Senior Director Digital Marketing and Ecommerce will direct and manage digital based business, strategies and initiatives driving traffic, maximizing the ROI across digital channels, drive conversion and the roadmap for rue21.com and digital entities. The Senior Director will optimize customer acquisition and retention through digital content, elevating and expanding our digital marketing approach, increasing awareness and driving qualified traffic to the site. The role will drive brand engagement and develop rue21’s one-to-one relationship with the consumer by leveraging opportunities using interactive and database technologies. This role will be the owner and key influencer in Customer Relationship Management (CRM) initiatives and in setting future digital advertising strategies. The Senior Director leads a team responsible for analyzing and optimizing our marketing and ecommerce investments across all of rue21’s digital channels.
Software Powered by iCIMS