The Digital Marketing Coordinator is responsible for supporting traffic driving initiatives to rue21 website and ensures online channel marketing promotion plans are set up, executed, tested and deployed as intended. This role coordinates digital performance marketing strategy, focusing on Display Advertising, Search Engine Marketing (SEM), Search Engine Optimization (SEO), SMS/text message, product feed marketing programs and Affiliate marketing. Assists to manage agency partners and internal processes to achieve growth goals with a balance of strategic thinking and analysis of tactics and key metrics. The ideal candidate will have a solid understanding of paid and organic marketing programs, strong organizational and project management skills, and be passionate about delivering a great customer experience through our marketing communication.
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