Digital Marketing Coordinator

Job ID


The Digital Marketing Coordinator is responsible for supporting traffic driving initiatives to rue21 website and ensures online channel marketing promotion plans are set up, executed, tested and deployed as intended. This role coordinates digital performance marketing strategy, focusing on Display Advertising, Search Engine Marketing (SEM), Search Engine Optimization (SEO), SMS/text message, product feed marketing programs and Affiliate marketing. Assists to manage agency partners and internal processes to achieve growth goals with a balance of strategic thinking and analysis of tactics and key metrics.   The ideal candidate will have a solid understanding of paid and organic marketing programs, strong organizational and project management skills, and be passionate about delivering a great customer experience through our marketing communication.


  • Support SEO, paid search, display, SMS/text messaging and affiliate programs to grow the digital business
  • Assist in maintaining cross-functional digital priorities calendar
  • Coordinate delivery of creative assets, product feeds, support tickets and other detail oriented tasks to execute flawless digital campaigns
  • Assist in compiling reporting across campaigns to measure performance and provide insights. Ensure that campaigns are being tracked accurately
  • Assist in defining and communicating priorities and delivering creative assets to agency partners
  • Assist in building customer journeys across tactics to ensure a positive and frictionless customer experience with the goal of showing value to the business
  • Coordinates agency partners to oversee performance of digital marketing strategy
  • Partners with marketing and ecommerce merchandising to develop campaigns from inception to execution
  • Update vendors on weekly digital marketing events and seasonal strategies to help improve channel performance with agency partners
  • Use Google Analytics, and other available tools, to evaluate marketing campaigns and overall site SEO, providing regular reporting, analysis and recommendations
  • Stay up to date on the latest marketing trends, tools and best practices and share information with other members of the digital team
  • Update departments with digital/ecommerce coupon events. Provides teams with details for events including unique coupon codes, dates of event, and disclaimers
  • Collaborates on content to provide customers with a consistent and seamless brand experience across channels
  • Collaborate with affiliated network providers supplying links and assets for trends and events
  • Manage SMS campaigns, including acquiring copy assets, coordinating with the Mobile Service Provider, testing, scheduling and contributing ideas to support growth of the mobile database in compliance with best practices


  • 2 years related professional experience
  • Bachelor’s degree or equivalent combination of education and experience
  • 2 years’ experience in marketing, digital experience preferred
  • Preference for a background in the fashion/or apparel retail industry
  • Knowledge of digital media, specifically paid search (Adwords), natural search, display (remarketing and paid social), sms/text messaging and affiliates
  • Adaptable and collaborative.
  • Detail oriented and extremely organized with strong follow through
  • Strong project management skills and ability to work fast, prioritize and meet deadlines
  • Experience with and knowledge of the following software: Excel, Microsoft Word, PowerPoint
  • Excellent written, verbal, communication and organizational skills
  • Must be able to analyze and present sales results, communicate effectively and work in a team-oriented environment
  • Self-motivated with critical attention to detail and deadlines
  • Ability to adapt well to change in direction and priority in a fast- paced and deadline-oriented environment; work flexible hours based on business demands


  • Results Orientation: demonstrates the ability to consistently deliver business results by meeting deadlines and achieving goals
  • Communication: effectively conveys information and ideas in concise and meaningful exchanges through written and verbal communication
  • Teamwork/Collaboration: effectively develops relationships and encourages idea-sharing that facilitates the accomplishment of goals
  • Initiative: proactively seeks opportunities to work outside of job scope to assist department or cross-functional team and demonstrates the ability to go beyond what is required to achieve goals
  • Personal Adaptability: demonstrates the ability to embrace change and effectively adjusts to new or altered processes within the business environment


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