As the Consumer Marketing Director, this individual will lead the Brand Marketing Department and oversee brand marketing activities.
Develop yearly and seasonal brand strategy, ensure brand elements are executed in-line with strategy and maximizing brand equity. Work with Planning and Merchandising to ensure brand strategy is in-line with business needs.
Own and drive execution of yearly Marketing Calendar, ensuring key players are informed of responsibilities and timeline.
Own meetings between cross-functional teams and departments to ensure timelines are adhered to and duties are executed.
Drive cross-functional communication between key departments including Creative, Merchandising, Planning, Visuals and Operations to understand business needs and drivers.
Oversee in-store marketing team, working closely with Retail Marketing Manager to execute window displays, in-store signage, in-store music, product marketing, coupons and customer events. Execute following complete brand vision and accounting for business needs.
Work with Planning to analyze success of promotions and events, use results to inform future strategy
Oversee Social Media and PR, working closely with Social Media Manager on seasonal social strategy and content.
Keep abreast of current retail, brand and digital trends, implementing where possible to stay relevant and current with our customers.
Build yearly brand marketing budget and adhere to approved budget when building strategies and campaigns.
Work with Creative Director and VP of Brand Marketing to create rue21 brand book outlining brand guidelines and style across all marketing touchpoints.
Use market research to advise best strategies to reach current and new customers
Bachelor’s Degree in Marketing or Communications
7+ years of experience in Marketing, Retail and Social Media/PR
High degree of proficiency in MS Office Suite, Outlook & Internet applications
Strong analytical, prioritizing, interpersonal, problem-solving, and presentation skills
Ability to operate independently while establishing strong working relationships with co-workers and cross-functional teams
Ability to work with and influence senior management
Strong, professional and effective verbal and written communication skills
Ability to foster a positive and motivating work environment, encouraging feedback and innovation
Self-motivated with critical attention to detail and deadlines
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The preceding job description has been designed to indicate the general nature and level of work performed by employees within the classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.