Social Media and Brand Partnership Specialist

Location US-PA-Warrendale
Job ID
2018-31143
Category
Marketing

Overview

This position is responsible for identifying, pursuing and managing any external brand partnership activations and securing exclusive partnerships for rue21. Work closely with PR agency to ensure editorial content and exclusive partnerships are securing placements and overall strategy is being executed to. Work alongside social media team to assist with influencer activations and in store events. Increase web traffic and customer engagement metrics aligned with broader marketing strategies. Work closely with paid advertising agency to identify wins and opportunities and stay on top of content and key promotions relevant to posting cadence. Develop keen sense of reporting and be able to identify strengths and weaknesses of the business.

Responsibilities

  • Day to day administrative duties including but not limited to, scheduling and posting content, replying to consumer inquiries, etc.
  • Responsible for building, writing content and maintaining all social media platforms
  • Lead and manage efforts of editorial gifting strategy and brand messaging with PR agency of record
  • Responsible for community engagement and involvement via social media and in person.
  • Write blog content and ensure SEO best practices are being met
  • Establish and activate exclusive brand partnerships for rue21 and provide onsite presence for corresponding events including live social media coverage and customer interaction
  • Create effective copy and manage creative assets for earned media exposure.
  • Work closely with creative team to provide direction and make sure all assets are being handed off on requested date
  • Develop, execute and leverage social media efforts to grow market share and expand brand awareness.
  • Understand current trends, technologies and advancements in the digital space
  • Measure and report performance of all marketing activities, and assets against goals, identify trends and insights, and optimize plan based on these insights.
  • Maintain consistent system of measurement and evaluation of all social media activations and brand partnerships
  • Extend marketing initiatives and editorial content into relevant external publications (forums, new sites, blogs, etc).
  • Monitor customer service team to ensure all customer inquiries are responded to and resolved in a timely manner
  • Engage and align partnerships with paid & non-paid social media efforts and campaigns.
  • Make sure all copy and creative content is handed off to agency in a timely manner
  • Work closely with in store and digital teams to ensure all social messaging is aligned

Qualifications

  • Minimum 3 years of demonstrated professional social media experience is required.
  • Ability to take the lead on assigned projects and adhere to deadlines.
  • Creative problem-solving skills.
  • Strong sense of urgency and follow through.
  • Experience in a PR/ Influencer relations role preferred
  • Must have excellent written and verbal communication skills and demonstrate the ability to interact clearly and effectively with both internal and external customers.
  • Must have a high attention to detail while multi-tasking.
  • High energy for a fast-paced work environment.
  • Ability to research, draw conclusions, and summarize data for discussion and review.
  • Take ownership and pride in responsibilities.
  • Possess the ability to organize and prioritize while working with strict deadlines.

Competencies

  • Results Orientation: demonstrates the ability to consistently deliver business results by meeting deadlines and achieving goals
  • Communication: effectively conveys information and ideas in concise and meaningful exchanges through written and verbal communication
  • Teamwork/Collaboration: effectively develops relationships and encourages idea-sharing that facilitates the accomplishment of goals
  • Initiative: proactively seeks opportunities to work outside of job scope to assist department or cross-functional team and demonstrates the ability to go beyond what is required to achieve goals
  • Personal Adaptability: demonstrates the ability to embrace change and effectively adjusts to new or altered processes within the business environment

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