The Paid Digital Content Specialist will build, implement and manage digital strategies and goals through online marketing executing innovative marketing plans. This role will monitor and track utilization, performance, and traffic analytics to optimize keyword and other online marketing efforts. They lead online marketing efforts in multiple digital channels and are integral in promoting and growing the brand. The ideal candidate is creative and passionate, regularly generating new ideas to develop and grow our brand and community. He or she is also adept in building relationships both internally - working closely with the marketing, merchandising and product teams - as well as with online partners.
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