The Manager, Customer Insights & Analytics will be a part of the Consumer Engagement & Marketing Analytics team at rue21. The team is the principal authority on the rue21 customer, marketing analytics, web analytics, and is charged with championing the voice of our customer and designing innovative, engaging programs for targeted customers. The Consumer Engagement team is integral to the success of rue21 marketing.
The Manager, Customer Insights & Analytics will be responsible for both the strategic and tactical components of CRM. The incumbent will create and execute CRM programs, own the VoC survey program, and will bring the voice of our customer to life through data and exceptional storytelling. The Manager will play a key role in loyalty and email initiatives, and will interface regularly with the email team, social media team, digital marketing team, and IT marketing support team, providing each with insights to optimize customer acquisition/retention and to improve the customer experience at rue21.
The ideal candidate must be able to quickly respond to requests for information and must have a strong sense of urgency. The Manager, Customer Insights & Analytics must have a solid background designing CRM initiatives. The ideal candidate will have deep experience in CRM, while being conversant in loyalty, email, and analytical methods applicable to CRM.
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